“So be sure when you step, step with care and great tact. And remember that life’s a great balancing act”

- Dr Suess

Sara Roe

SARA ROE
DIRECTOR

“You'de be amazed how often 'What if' works”

- Miles Davis

Chris Roe

CHRIS ROE
CREATIVE DIRECTOR

“Do it with passion, or not at all.”

Linda Appleyard

LINDA APPLEYARD
GROUP ACCOUNT DIRECTOR

“AUUUUUUUU AHHHHHHRRR UHRRRR AAAAAAAHG”

- CHEWBACCA

Peter Appleyard

PETER APPLEYARD
DIGITAL DIRECTOR

"Is butter a carb?"

- Karen Smith, Mean Girls

- Eloise Miller

ELOISE MILLER

ELOISE MILLER
SENIOR ACCOUNT MANAGER

“AROUND THE WORLD, AROUND THE WORLD. AROUND THE WORLD, AROUND THE WORLD.”

- Daft Punk

LORETTA ATTWATER

LORETTA ATTWATER
SENIOR DESIGNER

“Jerry, just remember, it’s not a lie if you believe it.”

- George Costanza

MITCHELL HUNTER

MITCHELL HUNTER
DESIGNER / FLORIST

"Hey, UM"

Nup, Forgot, soz

LUCY REDMOND

LUCY REDMOND
ACCOUNT MANAGER

“Good design is obvious. Great design is transparent.”

- Joe Sparano

PIP ARMSTRONG

PIP ARMSTRONG
JUNIOR WEB DESIGNER

Fuel is a boutique creative agency located in Willoughby, Sydney. We are a collective of creative and marketing specialists with a very personal, down to earth attitude and approach. 


Boutique for us means small enough to care but experienced enough to handle the largest of accounts. We are outcome, success and results orientated and pride ourselves on our long term relationships with our clients. 


We are passionate about building brands by delivering creative communication strategies and campaigns. No matter what size, sector, budgets or audience, we bring our clients the most up-to-date and effective marketing strategies through traditional, digital and social channels. 

Fuel Sydney
Fuel Sydney
Fuel Sydney

WE LOVE WORKING WITH

WE LOVE HAVING FUN